Persuasive copy generally reads easier, not harder, than typical business writing, because complexity creates friction that a reader deciding whether to buy doesn't have patience for.
Favor Short Sentences and Short Paragraphs
Dense, complex sentences slow a reader down at exactly the moments you most need them moving forward.
Write at a Conversational Reading Level
Copy that reads the way a knowledgeable friend would explain something tends to build more trust than formal, academic phrasing.
Use White Space Deliberately
Short paragraphs and line breaks make a long letter feel less intimidating and easier to keep reading, even when it covers a lot of ground.
Next step: Use the Sales Letter Writer to simplify a dense draft into shorter, more conversational sentences.