Section
SEO & Search Marketing
Practical guides for ranking higher and getting found online. Clear steps, no fluff.
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Sticky:
Seowolf's Guide to SEO: The A to Z Desk Reference That Shows You Which SEO Advice to Ignore
Most of the SEO advice quietly wasting your time was true once. That's why it still sounds right, why it keeps getting repeated — and why you need a reliable way to tell the difference.
18 min
— 16 Oct 2026
Sticky:
DIY SEO by Platform and Business Type: WordPress, Shopify, Wix and More
SEO principles are universal, but the practical steps depend on two things: the platform your site runs on and the kind of business or creator you are. A Shopify store fights duplicate product URLs a…
7 min
— 16 Oct 2026
Sticky:
SEO-Serps.info: The Free SEO News Dashboard That Tracks Google Updates for You
Keeping up with SEO news is a job in itself. Google announces changes across its Search Central blog, its Search Status Dashboard and its product blog. The search press reports and measures the…
11 min
— 16 Oct 2026
Threads
Updated Understanding HTTPS and Its Role in SEO
HTTPS — the encrypted, secure version of standard web protocol — has moved from an optional best practice to an essential baseline expectation, with genuine implications for both trust signals…
3 min
— 5 Nov 2026
DIY Link Building and Digital PR on a Small Budget
Links from other websites remain one of the strongest signals search engines use to judge which pages deserve to rank. They are also where small sites most often go wrong — either ignoring links…
8 min
— 16 Oct 2026
DIY SEO: How to Get Started, Plan Your Time and Know When to Get Help
You do not need an agency or an expensive tool subscription to make real SEO progress. Thousands of small businesses, bloggers and solo founders grow organic traffic by doing it themselves — with…
11 min
— 16 Oct 2026
Hot DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
8 min
1 16 Oct 2026
Expired Domains Explained: How They Work, What They're Worth and How to Buy One
Every day, tens of thousands of domain names are not renewed and eventually return to the open market. A few of them are genuinely valuable: short brandable names, domains with years of real…
8 min
— 16 Oct 2026
Using Claude for Technical SEO, Link Building and Reporting
Some of the most time-consuming SEO work has nothing to do with writing articles: making sense of a 50,000-row crawl export, planning internal links across hundreds of pages, writing schema markup,…
5 min
— 16 Oct 2026
Using Claude for SEO Content: Research, Briefs, Writing and On-Page Work
AI assistants like Claude have become everyday SEO tools — not as a button that produces finished articles, but as a fast, tireless collaborator for the research, planning, drafting and checking…
8 min
— 16 Oct 2026
DIY Keyword Research and Content Strategy: From Research to Refresh
Content is where most DIY SEO time goes — and where most of it is wasted. Articles written for keywords nobody searches, pages that compete with each other, calendars abandoned after six weeks, and…
7 min
— 16 Oct 2026
DIY Technical and On-Page SEO Audit: A Step-by-Step Walkthrough
A technical and on-page audit finds the problems that quietly hold a site back: pages search engines cannot find, duplicate titles competing with each other, slow templates, broken links and redirect…
12 min
— 16 Oct 2026
Using Related Keywords on the Page: Titles, Headers, Links and Page Types
Knowing that search engines reward topical depth is one thing. Knowing where related keywords belong — in a title tag, a heading, alt text, an internal link, a product page or an FAQ — and where…
9 min
— 16 Oct 2026
LSI and Related Keywords Explained: What They Are and How Search Engines Use Them
"Add LSI keywords" is one of the most repeated pieces of SEO advice — and one of the most misunderstood. The term comes from a decades-old information-retrieval technique that Google does not use.…
8 min
— 16 Oct 2026
Keyword Research by Industry: Long-Tail and Related Keyword Playbooks
The fundamentals of keyword research are the same everywhere: find what people search, understand why, and build pages that answer it better than anyone else. But every industry has its own search…
8 min
— 16 Oct 2026
Long-Tail Keyword Strategy: Content Plans, Pillar Pages and Internal Links
Finding long-tail keywords is the easy part. Turning a spreadsheet of hundreds of specific phrases into a site structure that ranks — without creating dozens of near-duplicate pages that compete…
8 min
— 16 Oct 2026
Long-Tail Keywords: The Complete Guide to Finding, Validating and Prioritizing Them
Most searches are not for "running shoes" or "SEO". They are for "best running shoes for flat feet on concrete" or "how to fix crawl budget issues on a large ecommerce site". These longer, more…
10 min
— 16 Oct 2026
Using an Expired Domain the Right Way: Redirects, Rebuilds and Legitimate Uses
Buying an expired domain is the easy part. What you do with it decides whether it becomes a genuine asset or a liability. Search engines do not object to expired domains — they object to domains…
8 min
— 16 Oct 2026
Expired Domain Due Diligence: The Complete Checklist Before You Buy
An expired domain can give a new project a genuine head start — real backlinks, an established history, a name people already recognise. It can also arrive with a spam record, a manual penalty or a…
12 min
— 16 Oct 2026
SERP APIs: The Complete Guide to Search Engine Data Collection
Search results are among the most valuable data on the internet and among the hardest to collect. Search engines have spent two decades building defences against automated querying, they change their…
26 min
— 8 Sep 2026
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