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The Seowolf Edition Friday 13 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story15 min read Slynumber Review: A Real Second Phone Number, With Some Real Trade-Offs to Know First A second phone number is one of those tools that sounds like a nice-to-have right up until you actually need one — protecting your real number on a dating app, keeping business texts off your… General & Other · Read it →

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Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Build a business that runs

  1. Wildcard vs Multi-Domain SSL Certificates: How to Choose10 min read
  2. Magnetic Marketing Challenge Review: From "Annoying Pest" to "Welcome Guest"11 min read
  3. Magnetic Marketing Diamond Membership Review: What You Get and Who It's For11 min read
  4. Dan Kennedy's Seven Figure Secrets Challenge: Review and What It Teaches12 min read
More in Online Business & Marketing →

Earn from recommendations

  1. Where to Find Joint Venture Partners in 20263 min read
  2. 10 Traits of Successful Info-Product Marketers in 20263 min read
  3. Affiliate Marketing in Network Marketing Models5 min read
  4. Proxy Affiliate Programs: How Marketers and SEOs Earn Recommending Proxies10 min read
More in Affiliate Marketing →

Spend less per ad click

  1. Split-Testing Ads: Let Data Pick the Winner3 min read
  2. Calculating What a Click Is Actually Worth to You3 min read
  3. Media Buying Math and Measurement: ROAS, CAC, Attribution, Incrementality and Scaling10 min read
  4. Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing11 min read
More in PPC Advertising →

In this edition

Find any guide →
Online Business & Marketing · 11 min No B.S. Direct Marketing for Non-Direct Marketing Businesses: Review and the 10 Rules Many small businesses market the way large brands do: a polished logo, an attractive website, social posts and advertising intended to "raise awareness". Large brands can fund awareness for years. A…
  1. 01 Mystrika Review: Unlimited Sending Accounts Without the Per-Seat Tax Email Marketing & List Building · 15 min
  2. 02 Choosing a CMS for Your Website in 2026 Content, Blogging & Traffic · 3 min
  3. 03 DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages SEO & Search Marketing · 8 min
  4. 04 OptinMonster Review: The Most Advanced Targeting Engine in Popup and Lead Generation Software Website Conversion & Sales · 16 min

Tools for these topics

All free tools →
Cohort Name Checker Turn a list of names into age, gender and nationality insights. Sales Letter Generator Answer a guided quiz and get a full 28-section sales letter draft. Longtail Keywords Generate long-tail keyword variations from a single seed term. Cohort Tool Track how groups of visitors behave over time after their first visit.
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