The Seowolf Edition
Monday 2 November 2026
SEO · PPC · Email · Conversion · Affiliate
Seowolf's Seo-Serps
Marketing Made Easy.
Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.
What do you want to fix?
Pick a goal — we'll show you where to start.
01
Rank higher on Google
SEO & Search Marketing →
02
Earn from recommendations
Affiliate Marketing →
03
Grow a list that buys
Email Marketing & List Building →
04
Turn visitors into buyers
Website Conversion & Sales →
05
Spend less per ad click
PPC Advertising →
06
Write content people return to
Content, Blogging & Traffic →
07
Build a business that runs
Online Business & Marketing →
08
Get the basics right
General & Other →
Reading paths
Learn it in order.
Four reads per topic, shortest first. A new set every visit.
Turn visitors into buyers
- Editing Persuasive Copy With Ethos, Pathos, and Logos3 min read
- Choosing a Launch Method That Fits Your Resources3 min read
- Persuasive Copywriting Techniques: Proof, Offers, Objections and Urgency — Done Honestly8 min read
- OptinMonster Review: The Most Advanced Targeting Engine in Popup and Lead Generation Software16 min read
Build a business that runs
- Dedicated Proxies: The Complete Guide from Beginner to Advanced25 min read
- Ad Verification: The Complete Guide25 min read
- Ecommerce Intelligence: The Complete Guide25 min read
- AI and Machine Learning Data Collection: The Complete Guide25 min read
Get the basics right
- UX Design Fundamentals: Principles, Research Methods and a Repeatable Process10 min read
- Visual Design for Websites: Color, Typography, Layout and Design Systems11 min read
- Filtering SEO Lists by Line: Keep Lines Containing, Starting, Ending or Matching a Pattern12 min read
- URL Cleanup Tools for SEO: Trailing Slashes, HTTPS, Query Strings, Domains and Slugs21 min read
In this edition
Find any guide →
Email Marketing & List Building · 8 min
Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS
Email was designed in an era when nobody needed to prove who sent a message, which is why spoofing and phishing are so easy. Email authentication fixes that: a set of DNS-based standards that let…
- 01 DIY SEO: How to Get Started, Plan Your Time and Know When to Get Help
- 02 SEO Text Analysis Tools: Word Frequency, Length Checkers, Snippet Preview and More
- 03 Seowolf's Guide to Direct Response: Sales Copy That Turns Sceptical Readers Into Buyers — Without Hype
- 04 Choosing a CMS for Your Website in 2026
Tools for these topics
All free tools →
Pagespeed Insights Checker
Pull Google's own PageSpeed Insights performance breakdown for a URL.
Seowolf Podcast
Real talk on marketing, persuasion and SEO strategy.
Find DNS Records
Look up a domain's DNS records (A, MX, TXT, and more).
Copywriter's Toolbox
Similes, power words and headline formulas to sharpen your copy.
Live from our sister site
Know the moment Google changes something.
SEO-Serps.info tracks Google updates as they happen. This blog explains what to do about them.
Open SEO-Serps.info