Seowolf's SEO-SERP Blog
Practical guides on SEO, marketing, and running an online business.
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Practical guides for ranking higher and getting found online. Clear steps, no fluff.
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Latest Articles
301 Redirects and Canonicalization: Moving Pages Without Losing What They've Earned
Every URL that's ever earned a backlink, ranked for a keyword, or built up trust represents real accumulated value — and that value is fragile the moment the URL changes. A site redesign, a URL…
A Short History of SEO: What Changed, and What's Stayed the Same
SEO has gone through more reinvention than almost any other marketing discipline, largely because it's a response to a moving target — search engines have spent decades getting better at detecting…
Anchor Text and Heading Tags: The On-Page Signals Search Engines Still Read
Body copy gets most of the attention when people talk about on-page SEO, but two smaller elements do a disproportionate amount of the work in telling search engines what a page — and the pages it…
Black Hat vs. White Hat SEO: What's Actually at Stake Today
The line between black hat and white hat SEO used to be debated as a matter of ethics or philosophy. Today it's less abstract: search engines have gotten dramatically better at detecting…
Choosing a Domain Name for SEO: What Actually Matters Today
Domain names used to be treated as a direct ranking lever — stuffing an exact keyword into the domain was once enough to give a real boost on its own. That specific advantage has faded…
Cloaking, Hidden Text, and Doorway Pages: Old Tricks That Still Get Caught
Some black hat tactics are specific enough, and persistent enough, that they're worth understanding individually rather than just filed under "black hat SEO" in the abstract. Cloaking, hidden text,…
Do Press Releases Still Help SEO?
Press releases used to be a fairly direct SEO tactic: write one, submit it to a wire service, collect a batch of backlinks from syndicated copies scattered across dozens of sites. That direct…
How to Actually Measure SEO ROI (Instead of Just Reporting Rankings)
"We moved up three spots for this keyword" is a metric, but it's rarely the metric that matters to whoever's paying for the work. Rankings are a means, not an end — and an SEO report that stops at…