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The Seowolf Edition Sunday 8 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story11 min read Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing Paid advertising can put a business in front of customers within hours — or burn through a budget just as quickly. The difference is rarely the platform or the ad creative alone. It is… PPC Advertising · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Turn visitors into buyers

  1. Choosing a Launch Method That Fits Your Resources3 min read
  2. Website Conversion Optimization: Funnels, Testing, Trust Signals and Costly Mistakes6 min read
  3. OptinMonster Review: The Most Advanced Targeting Engine in Popup and Lead Generation Software16 min read
  4. Seowolf's Guide to Direct Response: Sales Copy That Turns Sceptical Readers Into Buyers — Without Hype18 min read
More in Website Conversion & Sales →

Rank higher on Google

  1. DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages8 min read
  2. Long-Tail Keywords: The Complete Guide to Finding, Validating and Prioritizing Them10 min read
  3. Seowolf's Guide to SEO: The A to Z Desk Reference That Shows You Which SEO Advice to Ignore18 min read
  4. ProxyScrape: The Complete Beginner-to-Advanced Guide33 min read
More in SEO & Search Marketing →

Spend less per ad click

  1. Split-Testing Ads: Let Data Pick the Winner3 min read
  2. Reading Competitors' Paid Search Ads for Research3 min read
  3. Why the Top Ad Position Isn't Always the Most Profitable One3 min read
  4. Media Buying Math and Measurement: ROAS, CAC, Attribution, Incrementality and Scaling10 min read
More in PPC Advertising →

In this edition

Find any guide →
Content, Blogging & Traffic · 3 min Choosing a CMS for Your Website in 2026 A content management system decides how easily you can actually update your own site after launch, which makes it one of the more consequential technical choices in a web project — and one that's…
  1. 01 No B.S. Direct Marketing for Non-Direct Marketing Businesses: Review and the 10 Rules Online Business & Marketing · 11 min
  2. 02 DigitalOcean Managed Agents Review: Running AI Agents in Production Without Building the Infrastructure General & Other · 16 min
  3. 03 Expired Domain Due Diligence: The Complete Checklist Before You Buy SEO & Search Marketing · 12 min
  4. 04 Write Like Dan Kennedy Challenge Review: Personality-Driven Copy in 3 Days Website Conversion & Sales · 11 min

Tools for these topics

All free tools →
Sales Letter Generator Answer a guided quiz and get a full 28-section sales letter draft. LSI Tool Surface semantically related keywords to add topical depth to content. SeoWolf's Intent Engine See whether a keyword wants to buy, compare or learn before you write for it. Pagespeed Insights Checker Pull Google's own PageSpeed Insights performance breakdown for a URL.
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