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The Seowolf Edition Thursday 12 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story11 min read No B.S. Direct Marketing for Non-Direct Marketing Businesses: Review and the 10 Rules Many small businesses market the way large brands do: a polished logo, an attractive website, social posts and advertising intended to "raise awareness". Large brands can fund awareness for years. A… Online Business & Marketing · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Grow a list that buys

  1. Connecting Your Autoresponder to the Rest of Your Stack3 min read
  2. A Menu of Email Angles for Nurture Campaigns3 min read
  3. How to Increase Your Email Opt-In Rate5 min read
  4. Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS8 min read
More in Email Marketing & List Building →

Turn visitors into buyers

  1. The Top of Your Page Has One Job: Confirm the Match3 min read
  2. How to Write a Sales Letter: Structure, Headlines, Leads, Bullets and the Close10 min read
  3. Selling Opportunity by Dan Kennedy: Review and the Core Idea Inside11 min read
  4. OptinMonster Review: The Most Advanced Targeting Engine in Popup and Lead Generation Software16 min read
More in Website Conversion & Sales →

Rank higher on Google

  1. DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages8 min read
  2. Using Related Keywords on the Page: Titles, Headers, Links and Page Types9 min read
  3. SEO-Serps.info: The Free SEO News Dashboard That Tracks Google Updates for You11 min read
  4. Expired Domain Due Diligence: The Complete Checklist Before You Buy12 min read
More in SEO & Search Marketing →

In this edition

Find any guide →
SEO & Search Marketing · 12 min DIY Technical and On-Page SEO Audit: A Step-by-Step Walkthrough A technical and on-page audit finds the problems that quietly hold a site back: pages search engines cannot find, duplicate titles competing with each other, slow templates, broken links and redirect…
  1. 01 Email Deliverability Explained: How Email Reaches the Inbox and How Sender Reputation Works Email Marketing & List Building · 9 min
  2. 02 AccuWebHosting Review: Who Its VPS, Windows VPS and Dedicated Servers Are Actually For General & Other · 10 min
  3. 03 Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing PPC Advertising · 11 min
  4. 04 Write Like Dan Kennedy Challenge Review: Personality-Driven Copy in 3 Days Website Conversion & Sales · 11 min

Tools for these topics

All free tools →
Blocklist Lookup Check a domain or IP against the major spam blocklists. Copywriter's Toolbox Similes, power words and headline formulas to sharpen your copy. SeoWolf's Intent Engine See whether a keyword wants to buy, compare or learn before you write for it. Sales Letter Writer Build a structured direct-response sales letter section by section.
Live from our sister site

Know the moment Google changes something.

SEO-Serps.info tracks Google updates as they happen. This blog explains what to do about them.

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