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The Seowolf Edition Thursday 5 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story8 min read Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS Email was designed in an era when nobody needed to prove who sent a message, which is why spoofing and phishing are so easy. Email authentication fixes that: a set of DNS-based standards that let… Email Marketing & List Building · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Get the basics right

  1. AccuWebHosting Review: Who Its VPS, Windows VPS and Dedicated Servers Are Actually For10 min read
  2. Slynumber Review: A Real Second Phone Number, With Some Real Trade-Offs to Know First15 min read
  3. Cleaning Text for SEO Analysis: Whitespace, Punctuation, HTML, Stop Words and Find and Replace20 min read
  4. Sorting and Ordering SEO Lists: Alphabetical, Length, Word Count and Random24 min read
More in General & Other →

Build a business that runs

  1. HTTP Proxies: The Complete Guide from Beginner to Advanced25 min read
  2. IPv4 Proxies: The Complete Guide from Beginner to Advanced25 min read
  3. Brand Protection: The Complete Guide25 min read
  4. AI and Machine Learning Data Collection: The Complete Guide25 min read
More in Online Business & Marketing →

Turn visitors into buyers

  1. Website Conversion Optimization: Funnels, Testing, Trust Signals and Costly Mistakes6 min read
  2. Persuasive Copywriting Techniques: Proof, Offers, Objections and Urgency — Done Honestly8 min read
  3. How to Write a Sales Letter: Structure, Headlines, Leads, Bullets and the Close10 min read
  4. OptinMonster Review: The Most Advanced Targeting Engine in Popup and Lead Generation Software16 min read
More in Website Conversion & Sales →

In this edition

Find any guide →
SEO & Search Marketing · 12 min DIY Technical and On-Page SEO Audit: A Step-by-Step Walkthrough A technical and on-page audit finds the problems that quietly hold a site back: pages search engines cannot find, duplicate titles competing with each other, slow templates, broken links and redirect…
  1. 01 SEO and SERP Tracking: The Complete Guide Online Business & Marketing · 26 min
  2. 02 Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing PPC Advertising · 11 min
  3. 03 Visual Design for Websites: Color, Typography, Layout and Design Systems General & Other · 11 min
  4. 04 Choosing a CMS for Your Website in 2026 Content, Blogging & Traffic · 3 min

Tools for these topics

All free tools →
Subdomain Finder Discover live subdomains with real DNS resolution. Cohort Tool Track how groups of visitors behave over time after their first visit. Page Speed Checker Measure how fast a page loads for real visitors. SeoWolf's SSL Recommender Work out which SSL certificate you actually need.
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