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The Seowolf Edition Wednesday 11 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story11 min read Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing Paid advertising can put a business in front of customers within hours — or burn through a budget just as quickly. The difference is rarely the platform or the ad creative alone. It is… PPC Advertising · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Spend less per ad click

  1. Landing Page Relevance in Paid Search3 min read
  2. Why the Top Ad Position Isn't Always the Most Profitable One3 min read
  3. Search Ads vs. Display: Why Traffic Quality Varies3 min read
  4. Setting a Paid Search Budget Without Starving It3 min read
More in PPC Advertising →

Build a business that runs

  1. Demographic Marketing Done Right: Generations, Life Stages and Personas Without Stereotypes8 min read
  2. NO B.S. Magnetic Marketing Letter Review: Dan Kennedy's Monthly Newsletter (Gold Membership)11 min read
  3. Magnetic Marketing Diamond Membership Review: What You Get and Who It's For11 min read
  4. Ad Verification: The Complete Guide25 min read
More in Online Business & Marketing →

Grow a list that buys

  1. Connecting Your Autoresponder to the Rest of Your Stack3 min read
  2. Customer Awareness Stages: Matching Offer to Belief3 min read
  3. Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS8 min read
  4. Mystrika Review: Unlimited Sending Accounts Without the Per-Seat Tax15 min read
More in Email Marketing & List Building →

In this edition

Find any guide →
Email Marketing & List Building · 16 min MailPoet Review: Email Marketing That Never Leaves Your WordPress Dashboard Most email marketing tools ask you to manage your subscriber list in one place, design your emails in another, and somehow keep both in sync with the WordPress site where your actual content and…
  1. 01 DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages SEO & Search Marketing · 8 min
  2. 02 DigitalOcean Managed Agents Review: Running AI Agents in Production Without Building the Infrastructure General & Other · 16 min
  3. 03 Brand Protection: The Complete Guide Online Business & Marketing · 25 min
  4. 04 Selling Opportunity by Dan Kennedy: Review and the Core Idea Inside Website Conversion & Sales · 11 min

Tools for these topics

All free tools →
LSI Tool Surface semantically related keywords to add topical depth to content. Cohort Name Checker Turn a list of names into age, gender and nationality insights. Thesaurus Tool Find synonyms and related terms to avoid repetitive keyword use. Longtail Keywords Generate long-tail keyword variations from a single seed term.
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