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The Seowolf Edition Saturday 31 October 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story18 min read Seowolf's Guide to Direct Response: Sales Copy That Turns Sceptical Readers Into Buyers — Without Hype There's a six-word question your customers can answer that no copywriting formula, swipe file or AI prompt ever can: "What almost stopped you from buying?" Website Conversion & Sales · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Rank higher on Google

  1. Using Related Keywords on the Page: Titles, Headers, Links and Page Types9 min read
  2. Long-Tail Keywords: The Complete Guide to Finding, Validating and Prioritizing Them10 min read
  3. Seowolf's Guide to SEO: The A to Z Desk Reference That Shows You Which SEO Advice to Ignore18 min read
  4. ProxyScrape: The Complete Beginner-to-Advanced Guide33 min read
More in SEO & Search Marketing →

Grow a list that buys

  1. A Menu of Email Angles for Nurture Campaigns3 min read
  2. Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS8 min read
  3. Mystrika Review: Unlimited Sending Accounts Without the Per-Seat Tax15 min read
  4. MailPoet Review: Email Marketing That Never Leaves Your WordPress Dashboard16 min read
More in Email Marketing & List Building →

Write content people return to

  1. The Inverted Pyramid: Press Releases Editors Trust3 min read
  2. Social Listening: Monitoring, Then Acting3 min read
  3. Tailoring a Pitch to the Right Editor3 min read
  4. When to Write Your Own Press Release vs. Hire a Professional3 min read
More in Content, Blogging & Traffic →

In this edition

Find any guide →
Website Conversion & Sales · 10 min How to Write a Sales Letter: Structure, Headlines, Leads, Bullets and the Close The sales letter is the oldest workhorse of direct-response marketing, and its structure still powers today's landing pages, sales emails and video sales letters. It works because it follows the way…
  1. 01 Deduplicating and Comparing SEO Lists: Duplicates, Unions, Intersections and Gaps General & Other · 18 min
  2. 02 PaapiPlugin Review: Turn Your WordPress Site Into a Live Amazon Storefront Online Business & Marketing · 18 min
  3. 03 DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages SEO & Search Marketing · 8 min
  4. 04 Choosing a CMS for Your Website in 2026 Content, Blogging & Traffic · 3 min

Tools for these topics

All free tools →
Longtail Keywords Generate long-tail keyword variations from a single seed term. DNS Lookup Pull every DNS record type for any domain. LSI Tool Surface semantically related keywords to add topical depth to content. SeoWolf's Intent Engine See whether a keyword wants to buy, compare or learn before you write for it.
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