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The Seowolf Edition Saturday 14 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story11 min read No B.S. Direct Marketing for Non-Direct Marketing Businesses: Review and the 10 Rules Many small businesses market the way large brands do: a polished logo, an attractive website, social posts and advertising intended to "raise awareness". Large brands can fund awareness for years. A… Online Business & Marketing · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Build a business that runs

  1. Magnetic Marketing Challenge Review: From "Annoying Pest" to "Welcome Guest"11 min read
  2. Magnetic Marketing Diamond Membership Review: What You Get and Who It's For11 min read
  3. Dan Kennedy's Seven Figure Secrets Challenge: Review and What It Teaches12 min read
  4. DV vs OV vs EV SSL Certificates: Which Validation Level You Need12 min read
More in Online Business & Marketing →

Write content people return to

  1. Home Page Design: What Actually Belongs Above the Fold3 min read
  2. Hiring a Web Designer: Freelancer vs. Agency vs. DIY3 min read
  3. When to Write Your Own Press Release vs. Hire a Professional3 min read
  4. Press Release SEO in 2026: What Actually Still Works3 min read
More in Content, Blogging & Traffic →

Spend less per ad click

  1. Reading Competitors' Paid Search Ads for Research3 min read
  2. Calculating What a Click Is Actually Worth to You3 min read
  3. Media Buying Math and Measurement: ROAS, CAC, Attribution, Incrementality and Scaling10 min read
  4. Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing11 min read
More in PPC Advertising →

In this edition

Find any guide →
Website Conversion & Sales · 10 min How to Write a Sales Letter: Structure, Headlines, Leads, Bullets and the Close The sales letter is the oldest workhorse of direct-response marketing, and its structure still powers today's landing pages, sales emails and video sales letters. It works because it follows the way…
  1. 01 UX Design Fundamentals: Principles, Research Methods and a Repeatable Process General & Other · 10 min
  2. 02 Using Related Keywords on the Page: Titles, Headers, Links and Page Types SEO & Search Marketing · 9 min
  3. 03 Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS Email Marketing & List Building · 8 min
  4. 04 Choosing a CMS for Your Website in 2026 Content, Blogging & Traffic · 3 min

Tools for these topics

All free tools →
Seowolf Podcast Real talk on marketing, persuasion and SEO strategy. SeoWolf's Notepad A distraction-free scratchpad for drafting content and notes online. SeoWolf's Intent Engine See whether a keyword wants to buy, compare or learn before you write for it. SeoWolf's Consult Book time to talk through your SEO strategy.
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