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The Seowolf Edition Tuesday 10 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story11 min read No B.S. Direct Marketing for Non-Direct Marketing Businesses: Review and the 10 Rules Many small businesses market the way large brands do: a polished logo, an attractive website, social posts and advertising intended to "raise awareness". Large brands can fund awareness for years. A… Online Business & Marketing · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Get the basics right

  1. Website Navigation, Mobile and Performance UX: Menus, Search, Responsive Design and Speed10 min read
  2. DigitalOcean Managed Agents Review: Running AI Agents in Production Without Building the Infrastructure16 min read
  3. Text Case Conversion for SEO: Lowercase, Uppercase, Title Case, camelCase and More18 min read
  4. Extracting, Splitting and Formatting SEO Data: Emails, Columns, Delimiters, Prefixes and Quotes27 min read
More in General & Other →

Write content people return to

  1. Choosing a CMS for Your Website in 20263 min read
  2. Writing a Press Release Journalists Actually Read3 min read
  3. Why Press Releases Don't Read Like Ad Copy3 min read
  4. Hard News vs. Soft News: Structure, Tense, and Narrative3 min read
More in Content, Blogging & Traffic →

Build a business that runs

  1. Demographic Marketing Done Right: Generations, Life Stages and Personas Without Stereotypes8 min read
  2. Magnetic Marketing FAST Action Boot Camp Review: Implementing Dan Kennedy's System in Two Days11 min read
  3. DV vs OV vs EV SSL Certificates: Which Validation Level You Need12 min read
  4. AI and Machine Learning Data Collection: The Complete Guide25 min read
More in Online Business & Marketing →

In this edition

Find any guide →
General & Other · 15 min Slynumber Review: A Real Second Phone Number, With Some Real Trade-Offs to Know First A second phone number is one of those tools that sounds like a nice-to-have right up until you actually need one — protecting your real number on a dating app, keeping business texts off your…
  1. 01 DIY Technical and On-Page SEO Audit: A Step-by-Step Walkthrough SEO & Search Marketing · 12 min
  2. 02 Seowolf's Guide to Direct Response: Sales Copy That Turns Sceptical Readers Into Buyers — Without Hype Website Conversion & Sales · 18 min
  3. 03 Media Buying Math and Measurement: ROAS, CAC, Attribution, Incrementality and Scaling PPC Advertising · 10 min
  4. 04 Email Authentication Explained: SPF, DKIM, DMARC, BIMI, MTA-STS and Reverse DNS Email Marketing & List Building · 8 min

Tools for these topics

All free tools →
Subdomain Finder Discover live subdomains with real DNS resolution. LSI Tool Surface semantically related keywords to add topical depth to content. SeoWolf's Consult Book time to talk through your SEO strategy. Open Ports Check Scan a host for exposed and listening ports.
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