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The Seowolf Edition Tuesday 10 November 2026 SEO · PPC · Email · Conversion · Affiliate

Seowolf's Seo-Serps Marketing Made Easy.

Plain-English guides to ranking, converting and running an online business — what to do next, and which popular advice to skip.

Cover story11 min read Selling Opportunity by Dan Kennedy: Review and the Core Idea Inside Most offers are pitched as improvements: faster, cheaper, cleaner, easier, more features, better support. The difficulty is that competitors make the same claims, so the customer compares on price.… Website Conversion & Sales · Read it →

What do you want to fix?

Pick a goal — we'll show you where to start.

01 Rank higher on Google SEO & Search Marketing → 02 Earn from recommendations Affiliate Marketing → 03 Grow a list that buys Email Marketing & List Building → 04 Turn visitors into buyers Website Conversion & Sales → 05 Spend less per ad click PPC Advertising → 06 Write content people return to Content, Blogging & Traffic → 07 Build a business that runs Online Business & Marketing → 08 Get the basics right General & Other →
Reading paths

Learn it in order.

Four reads per topic, shortest first. A new set every visit.

Turn visitors into buyers

  1. Choosing a Launch Method That Fits Your Resources3 min read
  2. Website Conversion Optimization: Funnels, Testing, Trust Signals and Costly Mistakes6 min read
  3. Persuasive Copywriting Techniques: Proof, Offers, Objections and Urgency — Done Honestly8 min read
  4. The Ultimate Sales Letter by Dan Kennedy: Review and a Practical Summary11 min read
More in Website Conversion & Sales →

Spend less per ad click

  1. Search Ads vs. Display: Why Traffic Quality Varies3 min read
  2. Setting a Paid Search Budget Without Starving It3 min read
  3. Media Buying Math and Measurement: ROAS, CAC, Attribution, Incrementality and Scaling10 min read
  4. Media Buying and PPC for Beginners: Platforms, Pricing, Targeting, Bidding and Testing11 min read
More in PPC Advertising →

Get the basics right

  1. Filtering SEO Lists by Line: Keep Lines Containing, Starting, Ending or Matching a Pattern12 min read
  2. Deduplicating and Comparing SEO Lists: Duplicates, Unions, Intersections and Gaps18 min read
  3. Sorting and Ordering SEO Lists: Alphabetical, Length, Word Count and Random24 min read
  4. SEO Text Analysis Tools: Word Frequency, Length Checkers, Snippet Preview and More33 min read
More in General & Other →

In this edition

Find any guide →
SEO & Search Marketing · 8 min DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
  1. 01 Ad Verification: The Complete Guide Online Business & Marketing · 25 min
  2. 02 Choosing a CMS for Your Website in 2026 Content, Blogging & Traffic · 3 min
  3. 03 Mystrika Review: Unlimited Sending Accounts Without the Per-Seat Tax Email Marketing & List Building · 15 min
  4. 04 Visual Design for Websites: Color, Typography, Layout and Design Systems General & Other · 11 min

Tools for these topics

All free tools →
Pagespeed Insights Checker Pull Google's own PageSpeed Insights performance breakdown for a URL. Keywords Suggestion Tool Get keyword suggestions branching out from a core topic. Find DNS Records Look up a domain's DNS records (A, MX, TXT, and more). Page Speed Checker Measure how fast a page loads for real visitors.
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