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SEO & Search Marketing
Practical guides for ranking higher and getting found online. Clear steps, no fluff.
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Updated Understanding HTTPS and Its Role in SEO
HTTPS — the encrypted, secure version of standard web protocol — has moved from an optional best practice to an essential baseline expectation, with genuine implications for both trust signals…
3 min
— 5 Nov 2026
Seowolf's Guide to SEO: The A to Z Desk Reference That Shows You Which SEO Advice to Ignore
Most of the SEO advice quietly wasting your time was true once. That's why it still sounds right, why it keeps getting repeated — and why you need a reliable way to tell the difference.
18 min
— 16 Oct 2026
SEO-Serps.info: The Free SEO News Dashboard That Tracks Google Updates for You
Keeping up with SEO news is a job in itself. Google announces changes across its Search Central blog, its Search Status Dashboard and its product blog. The search press reports and measures the…
11 min
— 16 Oct 2026
DIY SEO: How to Get Started, Plan Your Time and Know When to Get Help
You do not need an agency or an expensive tool subscription to make real SEO progress. Thousands of small businesses, bloggers and solo founders grow organic traffic by doing it themselves — with…
11 min
— 16 Oct 2026
Hot DIY Local SEO: Google Business Profile, Citations, Reviews and Location Pages
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
8 min
1 16 Oct 2026
Using Claude for Technical SEO, Link Building and Reporting
Some of the most time-consuming SEO work has nothing to do with writing articles: making sense of a 50,000-row crawl export, planning internal links across hundreds of pages, writing schema markup,…
5 min
— 16 Oct 2026
Using Claude for SEO Content: Research, Briefs, Writing and On-Page Work
AI assistants like Claude have become everyday SEO tools — not as a button that produces finished articles, but as a fast, tireless collaborator for the research, planning, drafting and checking…
8 min
— 16 Oct 2026
DIY SEO by Platform and Business Type: WordPress, Shopify, Wix and More
SEO principles are universal, but the practical steps depend on two things: the platform your site runs on and the kind of business or creator you are. A Shopify store fights duplicate product URLs a…
7 min
— 16 Oct 2026
DIY Technical and On-Page SEO Audit: A Step-by-Step Walkthrough
A technical and on-page audit finds the problems that quietly hold a site back: pages search engines cannot find, duplicate titles competing with each other, slow templates, broken links and redirect…
12 min
— 16 Oct 2026
LSI and Related Keywords Explained: What They Are and How Search Engines Use Them
"Add LSI keywords" is one of the most repeated pieces of SEO advice — and one of the most misunderstood. The term comes from a decades-old information-retrieval technique that Google does not use.…
8 min
— 16 Oct 2026
SERP APIs: The Complete Guide to Search Engine Data Collection
Search results are among the most valuable data on the internet and among the hardest to collect. Search engines have spent two decades building defences against automated querying, they change their…
26 min
— 8 Sep 2026
10 Quick Ways to Improve Your Ranking Today
Not every SEO improvement requires a months-long content strategy. Some fixes take an hour or less and produce a measurable lift. Here are ten you can realistically knock out today.
3 min
— 15 Aug 2026
12 Free SEO Tools Worth Bookmarking
You don't need an expensive suite to do solid SEO work. A well-chosen set of free tools covers keyword research, technical audits, on-page optimization, and monitoring — everything most sites need…
3 min
— 15 Aug 2026
Negative SEO and How to Protect Your Site
Negative SEO refers to deliberate attempts by a third party to harm a competitor's rankings through manipulative tactics aimed at their site, rather than improving one's own. It's less common than…
2 min
— 15 Aug 2026
How Ads and Pop-ups Hurt Your SEO
Advertising and promotional pop-ups are legitimate, often necessary revenue and conversion tools, but implemented poorly, they carry genuine SEO risk through both direct page experience penalties and…
2 min
— 15 Aug 2026
What SEO Patents Can and Can't Tell You
Search engine patents occasionally circulate widely in SEO discussions, often accompanied by bold claims about newly "discovered" ranking factors. Understanding what patents actually represent —…
3 min
— 15 Aug 2026
Can Social and Community Sites Drive SEO Value?
Community and social sharing platforms have shifted significantly over the years, and older SEO advice about specific platforms is often outdated even when the underlying strategic principle remains…
3 min
— 15 Aug 2026
A Realistic Learning Path to Getting Good at SEO
SEO has a low barrier to entry — anyone can start reading about it today — but a genuinely high ceiling, with plenty of practitioners who've worked in the field for years still learning new…
3 min
— 15 Aug 2026
Log File Analysis for Technical SEO
Most SEO diagnostics rely on tools that estimate or infer how search engines interact with a site. Server log files offer something more direct: an actual record of every request made to your server,…
3 min
— 15 Aug 2026
Why So Much SEO Advice Is Wrong
SEO information is abundant, easy to publish, and often written without much accountability for accuracy. Developing the ability to critically evaluate any given piece of SEO advice — rather than…
3 min
— 15 Aug 2026
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