Overused superlatives and industry jargon both work against persuasion — jargon confuses the reader, and hype makes them skeptical, sometimes in the very same sentence.
Replace Jargon With Plain, Specific Language
A reader who has to decode what a sentence means before they can be persuaded by it has already lost interest.
Cut Words Like "Revolutionary" and "Game-Changing"
Unsupported superlatives trigger skepticism rather than excitement; specific, credible claims do the persuasive work these words are trying to shortcut.
Read the Letter Aloud to Catch What Doesn't Sound Human
Stiff, jargon-heavy, or overly hyped language tends to become obvious the moment it's read out loud rather than silently skimmed.
Next step: Use the Sales Letter Writer to simplify a jargon-heavy or hype-filled draft into plainer, more credible copy.