A letter written from the reader's perspective, focused on what they get and experience, consistently outperforms one written primarily about the company and its features.
Count Your "You's" Against Your "We's"
A quick audit of a draft often reveals far more first-person company language than reader-focused language, which is worth correcting.
Reframe Company Statements as Reader Outcomes
"We built this with premium materials" becomes "You get a product built to last" — the same fact, framed around the reader instead of the company.
Keep the Reader as the Subject of Most Sentences
Structuring sentences so the reader, not the product or company, is doing or receiving the action tends to feel more personal and persuasive.
Next step: Use the Sales Letter Writer to rewrite a company-focused draft into reader-focused, "you"-oriented copy.