How you present a price matters as much as the price itself, and stacking up perceived value before revealing the number is a longstanding, effective direct response technique.
Establish Value Before Revealing Price
Walking through everything included, and its individual worth, before stating the final price makes that number feel smaller by comparison.
Use a Believable Reference Point
An anchor price needs to feel credible, not inflated to the point of undermining trust in the rest of the letter.
Make the Final Price Feel Like a Clear Discount
Presenting the offer price against the stacked value total gives the reader a concrete sense of the deal they're getting, rather than an isolated number.
Next step: Use the Sales Letter Writer to draft a value-stacking section that builds up to your final price reveal.