A first draft of a sales letter is rarely the version that should actually go live — editing is where genuinely persuasive copy gets separated from merely adequate copy.
Cut Anything That Doesn't Serve the Reader
Sentences that exist to sound impressive rather than to inform or persuade the reader are usually safe to remove.
Keep Specificity, Cut Vague Filler
Specific claims, numbers, and examples earn their place; generic, interchangeable statements rarely do.
Read It From the Skeptical Reader's Perspective
Reviewing the letter as if you were a doubtful stranger, rather than the person who wrote it, reveals weak spots a more familiar read-through tends to miss.
Next step: Use the Sales Letter Writer to generate a fresh draft you can then edit down with a critical eye.