A simple formatting review — breaking up dense text, adding subheadings, and using lists where appropriate — is something anyone can do without technical skill.
Break Up Long, Dense Paragraphs
Shorter paragraphs with visible white space between them get read more thoroughly than large blocks of unbroken text.
Add Subheadings to Long Pages
A long page without subheadings is much harder to skim, which reduces the chance a visitor finds what they're looking for.
Use Bullet Points for Lists
Converting a list awkwardly written as a paragraph into an actual bulleted list makes the information far easier to scan.
Next step: Use the SEO Audit to identify your longest, most text-heavy pages worth a formatting pass.