Reviewing where and how your target keywords appear across a page is a manageable self-check that catches both under-optimization and accidental overuse.
Confirm the Target Term Appears Early
Your primary keyword should show up naturally within the first part of the page's content, not only buried deep within it.
Check You Haven't Overdone It
A quick review can reveal accidental over-repetition of a phrase that reads awkwardly and risks looking manipulative.
Use Natural Variations Throughout
Working in related phrasing rather than repeating one exact term keeps the writing natural while still reinforcing relevance.
Next step: Use the SEO Audit to double check your keyword usage isn't over- or under-optimized on a given page.