Assigning specific keywords to specific pages prevents overlap and confusion, and it's a straightforward exercise once you have a working keyword list.
List Your Existing Pages Alongside Your Keyword List
Seeing both together makes it easier to spot which keywords are already covered and which have no home yet.
Avoid Assigning the Same Term to Multiple Pages
Two pages competing for the same keyword often undermines both rather than strengthening either.
Flag Keywords With No Matching Page Yet
A gap between your keyword list and your existing pages is a direct, actionable input for future content planning.
Next step: Use the SEO Audit to see which of your existing pages already rank for terms on your keyword list.