Local keyword research is one of the more approachable DIY tasks, since it mostly involves combining your services with the specific locations you serve.
Combine Service and Location Systematically
Working through each service you offer alongside each area you serve produces a comprehensive local keyword list.
Check What Locals Actually Call Your Area
Neighborhood names and local terminology can differ from official designations, and using the terms locals actually use matters.
Validate Before Building Extensive Location Pages
Not every service-location combination has meaningful search demand, so check before investing heavily in dedicated pages for each one.
Next step: Use the SEO Audit to see how your site currently ranks for the local terms most relevant to your business.