DIY SEO for a Portfolio or Personal Website

Even a small personal or portfolio site benefits from a light-touch DIY SEO pass, particularly if you want it to be discoverable for your name or specific expertise.

Optimize for Your Name and Core Expertise

A personal site's SEO priorities are usually narrower than a business site, focused on your name and specific area of work.

Keep Technical Basics in Order Even on a Small Site

Titles, a working sitemap, and mobile-friendliness matter just as much on a small personal site as on a larger one.

Update the Site Periodically to Stay Current

A personal site that hasn't been touched in years tends to fall behind both technically and in relevance, even without any dramatic issue.

Next step: Use the SEO Audit to check your personal site's technical basics even though it's small.