An author's DIY SEO effort typically centers on their personal or book-specific site, with content built around their genuine expertise and the topics their books address.
Optimize for Your Name and Book Titles Clearly
Ensuring your site ranks well for searches directly tied to your name and specific book titles is a foundational priority.
Build Content Around Your Book's Core Themes
Blog content addressing the topics and questions your book explores extends your reach beyond just readers already searching for you by name.
Keep Purchase Links and Availability Current
Outdated purchase links or availability information create a frustrating experience for interested readers ready to buy.
Next step: Use the SEO Audit to check your author site's technical health as you build out topic-related content.