Without documentation, it's easy to lose track of what changes you've made and when, which makes it much harder to understand what's actually driving results.
Log Changes as You Make Them, Not After the Fact
Recording a change immediately, rather than trying to remember it later, keeps your documentation accurate and complete.
Include Dates and Context
Noting when a change was made, and why, makes it far easier to connect later performance shifts back to specific actions.
Keep Documentation Somewhere Easy to Reference
A simple, accessible format you'll actually use consistently is more valuable than an elaborate system that's too cumbersome to maintain.
Next step: Use the SEO Audit to log the current state of your site as a documented starting point.