Name, address, and phone number inconsistencies across the web are a common, avoidable drag on local search performance.
Audit Your Existing Listings
Old business names, previous addresses, and outdated phone numbers tend to linger on directories long after they've changed.
Standardize a Single Format
Decide on one exact format for your business details and use it identically everywhere, down to abbreviations and punctuation.
Update After Any Business Change
A change of address or phone number needs to be pushed out across every listing, not just your own website.
Next step: Use the Whois Checker to confirm your own domain registration details are accurate and current.