Search increasingly spans text, images, and video together, which means optimizing only your written content leaves visibility on the table.
Treat Images as First-Class Content
Descriptive file names, alt text, and surrounding context all help images surface in visual search results, not just traditional text search.
Provide Text Context for Video
Transcripts, captions, and detailed descriptions make video content accessible to search systems that primarily process text.
Keep Media and Text Content Aligned
Images and video that don't match their surrounding text context can confuse the signals search systems use to understand a page.
Next step: Use the Page Size Checker to confirm your added media isn't bloating page weight beyond what performance can support.