Podcast SEO: Making Audio Content Discoverable in Text-First Search

A podcast episode without accompanying written content is largely invisible to search engines, no matter how good the audio is.

Publish a Real Show Notes Page

A dedicated page per episode with a genuine summary, not just an embedded audio player, gives search engines something to index.

Include Full or Partial Transcripts

Transcripts turn spoken content into searchable text and often surface long-tail phrases naturally.

Link Between Related Episodes

Cross-linking episodes on similar topics helps both listeners and search engines understand your show's overall topical coverage.

Next step: Use the Word Counter to confirm your show notes page has enough substantive text to support indexing.