Level: Basic
Consistent patterns across a site let visitors apply what they've already learned on one page to every other page, reducing the mental effort required to navigate.
Consistent Components Build Familiarity Fast
When a button always looks and behaves the same way across a site, visitors quickly learn to recognize and trust it without relearning each time.
Inconsistency Creates Quiet Friction
A site where similar actions look or behave differently from page to page forces visitors to re-evaluate constantly, which slows them down even when they don't consciously notice why.
Consistency Extends Beyond Visuals
Tone of voice, interaction patterns, and even the pacing of animations should stay consistent, not just colors and fonts.
Next step: Use the Get Source Code of Webpage to review the actual markup across a few pages to spot where similar elements are being built inconsistently.