Reporters are pitched constantly, and the ones who get a response write short, specific, clearly relevant emails instead of generic mass blasts.
Read Their Recent Work First
Referencing a specific article they wrote shows you're pitching them, not a mail-merge list.
Lead With the Story, Not Your Company
Journalists care about the angle and the data, not a description of your product's features.
Make It Easy to Say Yes
Offer a specific stat, quote, or data point ready to use, rather than asking them to do the work of extracting a story from you.
Next step: Use the Domain into IP to verify the technical legitimacy of a publication's domain before you invest outreach time.