Where you link from inside your own site influences which pages accumulate authority, independent of any external link building.
Link From Your Strongest Pages
Your homepage and other high-authority pages pass more value through their outbound links than a low-traffic page buried deep in the site.
Point Toward Priority Content
Deliberately linking to the pages you most want to rank, rather than linking evenly across everything, concentrates authority where it matters.
Revisit Old Content for New Links
Every new page you publish is an opportunity to add a relevant link from older, established content back to it.
Next step: Use the Page Authority Checker to see which of your own pages carry the most authority to link from.