Remarketing consistently outperforms cold prospecting on cost efficiency because you're speaking to an audience that's already expressed interest.
Segment by Behavior, Not Just Visit
Someone who abandoned a cart deserves different messaging than someone who only viewed a blog post.
Cap Frequency Deliberately
Showing the same ad too often to the same person creates fatigue and can damage brand perception rather than driving conversion.
Refresh Creative Regularly
Remarketing audiences see your ads repeatedly, so stale creative loses effectiveness faster than it would with a cold audience.
Next step: Use the Cohort Tool to understand how different visitor segments behave over time before you build remarketing audiences around them.