A report full of raw metrics with no context gets skimmed once and ignored; a report built around business impact gets read every time.
Lead With the Business Outcome
Traffic and rankings matter, but leading with revenue, leads, or another business metric keeps the report relevant to non-SEO stakeholders.
Explain the Why, Not Just the What
A number that moved without context is far less useful than the same number paired with a brief explanation of what drove the change.
Keep a Consistent Format Over Time
A report that changes structure every month makes it hard for stakeholders to build familiarity and trust in the data.
Next step: Use the Keyword Position Checker to pull consistent ranking data you can report on the same way each month.