The first sentence of a sales letter has to earn the second sentence, and a skeptical reader is looking for any excuse to stop reading and move on.
Start With the Reader, Not Your Company
An opening about the reader's problem or desire is far more compelling than an opening about who you are or what you sell.
Avoid a Slow, Throat-Clearing Start
Getting to the point quickly respects the reader's limited attention far better than a long buildup before anything interesting is said.
Consider Starting Mid-Story or Mid-Scene
Opening in the middle of a relatable moment can pull a reader in faster than a formal introduction to the topic.
Next step: Use the Sales Letter Writer to draft several opening options and see which one hooks fastest.