A sales letter written before you truly understand what's actually bothering your reader will always feel slightly off, no matter how well-crafted the sentences are.
Go Beyond the Surface Problem
The stated problem, like "I need more traffic," often sits on top of a deeper concern, like fear of falling behind competitors — write to the deeper one.
Use the Reader's Own Language
Pulling directly from how your audience describes their problem, in reviews, support tickets, or forums, produces copy that resonates more than paraphrased marketing language.
Confirm the Pain Point Before Building the Whole Letter Around It
Testing your understanding of the core pain point on a small scale before committing to a full letter avoids wasted effort on the wrong angle.
Next step: Use the Sales Letter Writer to draft a letter built around the specific pain point your research actually uncovered.