A sales letter that proactively addresses hesitation feels more honest and more persuasive than one that ignores obvious doubts and hopes the reader won't notice them.
List Out Every Realistic Objection First
Before writing the response, honestly identify every reason a genuine prospect might hesitate, rather than only the objections that are easy to answer.
Address Objections in the Reader's Own Words
Framing an objection the way a real prospect would actually think it, before answering it, makes the response feel more responsive and less defensive.
Don't Dismiss Valid Concerns
An objection that has some real merit deserves an honest, respectful answer rather than a dismissive one that undermines trust.
Next step: Use the Sales Letter Writer to draft objection-and-response pairs you can weave into your letter.