Search console exports, keyword rank trackers, and analytics reports pile up as spreadsheets fast, and Claude's ability to work directly with tabular data makes pattern-finding much faster than scrolling through rows by hand.
Upload the Raw Export
Rather than summarizing a spreadsheet yourself first, upload the actual file and ask Claude to identify trends, outliers, or pages that changed significantly.
Ask Specific Comparative Questions
"Which pages lost the most clicks month over month" produces a more useful answer than a general "what do you notice" prompt.
Request a Chart or Summary Table, Not Just Prose
For reporting purposes, asking Claude to produce a clean summary table or simple chart from the data is often more useful than a written paragraph.
Next step: Use the Cohort Tool to pull cohort-based performance data as another input for Claude's analysis.