Writing in the objective, journalist-friendly tone a genuine press release requires is a specific skill, and Claude can draft a solid first pass once you give it the real newsworthy angle.
Lead With the Actual News, Not the Marketing Message
Tell Claude explicitly what the newsworthy angle is — a data finding, an event, a genuine announcement — and ask it to write in third person, avoiding promotional language.
Ask for the Five W's Up Front
A strong release opens by answering who, what, when, where, and why in the first couple of sentences; prompt Claude to structure it that way rather than building up to the point.
Draft Multiple Pitch Angles for Different Journalists
The same underlying news can be pitched differently to a trade publication versus a general business outlet — ask Claude to draft both angles rather than a single generic pitch.
Next step: Use the Domain Age Checker to check the credibility of a publication before you send your Claude-drafted pitch.