Manually comparing your content library against several competitors' is slow work, and it's a task where Claude's ability to digest and compare large amounts of text genuinely saves time.
Bring In Real Competitor Content
Paste or upload competitor pages directly rather than asking Claude to describe what a competitor's site probably covers from general knowledge — it should work from what's actually there.
Ask for Topics, Not Just Keywords
A gap analysis framed around missing subtopics and angles is more useful for content planning than a flat list of keywords a competitor happens to rank for.
Have It Flag Genuine Differentiation Opportunities
Beyond just gaps, ask Claude to note where your existing content already goes deeper than competitors — that's often worth promoting more, not just filling gaps elsewhere.
Next step: Use the Domain Authority Checker to weigh how competitive the gap topics actually are before prioritizing them.