Genuine digital PR doesn't require a large budget, just a newsworthy angle and the willingness to do direct, personalized outreach yourself.
Find or Create a Genuinely Newsworthy Angle
Original data, a survey, or a timely connection to current events gives a journalist something to actually write about.
Reach Out Directly to Relevant Journalists
A short, personalized pitch to a handful of relevant journalists tends to outperform a mass, generic release.
Track What Coverage Actually Results
Following up on which pitches led to coverage helps you refine your approach for the next round.
Next step: Use the SEO Audit to check your site's readiness before inviting a wave of new visitors and links to it.