A smaller online store can manage a surprising amount of SEO in-house, particularly by focusing on product and category page fundamentals before anything more advanced.
Prioritize Your Best-Selling and Highest-Margin Products
With limited time, focus optimization effort on the products that matter most to revenue first.
Don't Neglect Category Pages
Category pages often carry more overall search traffic potential than individual product pages, despite getting less attention.
Keep an Eye on Duplicate Content From Manufacturer Descriptions
Reused product descriptions are one of the most common DIY-manageable issues in smaller ecommerce stores.
Next step: Use the SEO Audit to check your store's current technical health across your product and category pages.