Repurposing existing content into new formats is an efficient way to extend its reach without starting entirely from scratch each time.
Identify Your Strongest-Performing Existing Content
Content that's already proven successful in one format is a strong candidate for adaptation into another.
Adapt Rather Than Simply Copy
Turning a blog post into a video or an email requires genuine adaptation to the new format, not a direct, unedited copy-paste.
Link Repurposed Content Back to the Original
Cross-linking between the original piece and its repurposed versions reinforces topical relevance and gives readers more ways to find both.
Next step: Use the SEO Audit to identify which of your existing pages are strong enough to justify repurposing into a new format.