Content written primarily to satisfy search engines, rather than genuinely serve readers, tends to read stiffly, and it's a trap worth deliberately avoiding.
Write for a Real Reader First
Imagining an actual person with a specific question tends to produce more natural writing than writing toward an abstract keyword target.
Use Keywords Where They Fit Naturally
Forcing a keyword into an awkward sentence is rarely worth the minor optimization benefit compared to how it reads.
Read Your Draft Aloud Before Publishing
Stiff, unnatural phrasing tends to become obvious the moment it's read out loud rather than silently skimmed.
Next step: Use the SEO Audit to check whether existing pages on your site read as overly stiff or keyword-heavy.