A content audit is a manageable, if time-consuming, DIY task that involves reviewing every page against a simple set of criteria to decide its fate.
Review Performance Data Alongside the Content Itself
Pairing traffic trends with an honest read of the content's current quality gives a clearer picture than either alone.
Sort Pages Into Clear Categories
Deciding upfront on categories like keep, update, consolidate, or remove keeps a large audit organized and actionable.
Act on the Findings, Not Just Document Them
An audit only creates value once its recommendations are actually implemented, so build in time to follow through.
Next step: Use the SEO Audit to get an objective read on your site's overall health before starting a full content audit.