NO B.S. Magnetic Marketing Letter Review: Dan Kennedy's Monthly Newsletter (Gold Membership)

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Dan Kennedy built one of the most loyal audiences in marketing with a printed monthly newsletter. The NO B.S. Marketing Letter has been mailed to business owners for decades and is still printed and posted. Today it's sold by Magnetic Marketing as Gold membership: Kennedy's newsletter, a second monthly print publication of marketing walkthroughs, and a set of on-demand trainings.

This review covers what's in the subscription, what it can help you achieve, how the billing and guarantee work, and who it's suited to. Because the newsletter is itself a working example of a marketing strategy, we also explain how a customer newsletter works — and how to start one for your own business.

Disclosure: SEO-Serps is an affiliate of Magnetic Marketing. If you subscribe through links on this page we may be credited, at no extra cost to you.

What You Can Achieve With the NO B.S. Letter

Keep a steady stream of tested marketing ideas in front of you every month, rather than relying on occasional courses
Improve your offers, copy and pricing through Kennedy's monthly analysis and examples
Build a swipe file of headlines, offers and campaigns you can adapt
Learn the customer-newsletter strategy first-hand by receiving one of the longest-running examples
Apply direct-response principles online through the funnel and traffic walkthroughs
Work through structured trainings on pricing, time management, selling and traffic included with membership
Get member access to Magnetic Marketing events, including free entry to the FAST Action Boot Camp

At a Glance


What it is	Gold membership: two printed monthly publications plus digital trainings
Publications	The NO B.S. Magnetic Marketing Letter (Dan Kennedy) and monthly Behind The Scenes marketing walkthroughs
Billing	Monthly or annual subscription, with a low-cost trial on the monthly plan — see the offer page for current pricing
Welcome kit	Physical welcome gifts; a printing and shipping fee may apply depending on the plan
Cancel	Anytime, through your member dashboard or by emailing support
Best for	Intermediate and advanced marketers and business owners who read and apply monthly material

Who It's For — and Who It Isn't

A good fit if you are:

A business owner or marketer who already runs campaigns and wants consistent monthly input on offers, copy and strategy
A copywriter or consultant who wants to study Kennedy's writing and thinking regularly
Someone who prefers print and actually reads physical material
Considering Diamond and wanting to try the Magnetic Marketing ecosystem at a lower tier first

Not a good fit if you:

Collect newsletters without implementing them — the offer page itself says the membership isn't for habitual subscribers
Want everything digital and on demand; the core product is print
Are just starting out on a tight budget — Kennedy's books, The Ultimate Sales Letter and No B.S. Direct Marketing, are lower-cost starting points

What Arrives Every Month

The NO B.S. Magnetic Marketing Letter

A printed newsletter mailed monthly. Its themes include Dan Kennedy's marketing strategies, his "Renegade Millionaire" approach to business, copywriting, direct response applied online, and principles of success. The style is what long-time readers value: opinionated, full of examples, and written to be applied.

Behind The Scenes walkthroughs

A second monthly print publication covering sales funnels, traffic, owning digital assets and business principles, with walkthroughs of campaigns that are working. It complements Kennedy's fundamentals with how they're applied in online businesses.

Want to try it? Start your NO B.S. Letter membership → — check the offer page for the current trial and pricing.

The Joining Bonuses

The offer page lists a set of bonuses for new members, including:

Magnetic Marketing On Demand app — Magnetic Marketing presentations on TV streaming devices and mobile
Brass Balls Factor — pricing and charging for value
Renegade Millionaire Time Management System — Kennedy's approach to protecting productive time
Midas Touch Marketing & Selling — three courses on marketing, direct marketing and selling
Funnelology Masterclass — funnel analysis and split testing
DotCom Secrets LIVE, Expert Secrets LIVE and Traffic Secrets LIVE — event recordings on value ladders, positioning experts and traffic
Greatest Hits back issues of the newsletters
74 Funnel Swipe File — a large printed book of funnel examples
A physical copy of Kennedy's Magnetic Marketing book
Discounted access to Magnetic Marketing events

The bonuses are listed with dollar values on the offer page; treat those as list prices. The practical value depends on which you use. An optional add-on at checkout offers the Magnetic Marketing System plus extra back issues; it's useful if you haven't studied Kennedy's core system, and unnecessary if you have.

Billing, Trial and Cancellation

Things to check on the offer page before you subscribe:

It's a continuing subscription. The monthly plan starts with a low-cost trial period and then renews monthly unless you cancel. If you're testing it, set a reminder before the trial ends.
The annual plan is priced lower than twelve monthly payments and, according to the page, waives the welcome-kit shipping fee.
Cancellation is through your member dashboard or by emailing Magnetic Marketing support.
Guarantees are described on the offer page, including a money-back guarantee on the initial payment. The wording of the guarantees has varied, so read the current version before buying.

Pricing and terms can change; the offer page shows what applies today.

Monthly or annual?

	Monthly	Annual
Up-front commitment	Low-cost trial, then monthly	One payment for the year
Flexibility	Cancel any month	Committed for the year
Best for	Finding out whether a print newsletter suits your habits	Readers who already know they'll use it

A reasonable approach: start monthly, read the first two issues properly, and switch to annual if you're implementing what you read.

The NO B.S. Letter is also an example of a strategy Kennedy has recommended for decades: the customer newsletter. The idea is worth adopting whether or not you subscribe.

It keeps you in front of customers between purchases. Most businesses only contact customers when they want to sell; a newsletter builds the relationship that makes the next sale easier.
Print stands out. A physical newsletter has far less competition than an inbox and tends to stay on desks.
It builds familiarity and trust. Personal stories and opinions make a business feel like people.
It reduces churn. For service and membership businesses, it's one of the lowest-cost retention tools.
It creates regular reasons to respond — an offer, an event, a referral request, a reactivation message.

Page 1 — Lead story. A personal story or opinion from the owner, connected to a problem customers have. Written as a letter and signed by a person.
Page 2 — Useful tip. One practical thing customers can do this month.
Page 3 — Customer spotlight. A client success story or a customer question with your answer.
Page 4 — Offer. This month's offer with a deadline and response method, plus a referral request.

Send it every month to current customers, past customers and good prospects, and track the response to the offer. After six months, compare retention and repeat purchases with the previous six. The NO B.S. Letter arriving each month is a useful model to study.

Getting the Most From a Subscription

Read each issue within a week of receiving it.
Keep a swipe file of headlines, offers and ideas you could adapt.
Implement one idea from each issue that month.
Use the bonuses selectively: Brass Balls Factor if you're underpriced, Traffic Secrets LIVE for lead generation, Midas Touch for conversion.
Review after three months — what you implemented and what it produced.

What Long-Time Readers Value

The offer page includes endorsements from well-known marketers who credit Kennedy's newsletter with shaping their businesses. Their results aren't a prediction of yours. The consistent theme, though, is that the value isn't any single tip; it's regular exposure to a way of thinking about offers, copy, pricing and customers, which builds over a year in a way a one-off course rarely does.

The Benefits in Practice: Four Scenarios

The owner who needs a steady supply of ideas. Rather than searching for marketing advice when results dip, they receive a regular stream of tested ideas and examples. Implementing one idea per issue produces a year of steady improvements to offers, copy and follow-up.

The copywriter building a swipe file. Each issue supplies headlines, offers and structures to study and adapt. Over time the swipe file becomes a working reference for client projects, and the writing itself is a model of Kennedy's voice.

The service business adding a newsletter of its own. Receiving a long-running newsletter each month shows how one is structured, paced and used to sell. The benefit is a template for the owner's own customer newsletter, one of the lowest-cost retention tools available.

The marketer moving online. The funnel and traffic walkthroughs and the included trainings show how direct-response fundamentals are applied in online businesses. The benefit is a bridge between Kennedy's principles and day-to-day online marketing.

A Monthly Routine for Subscribers

Week 1: Read the NO B.S. Letter and mark three ideas.
Week 2: Read the walkthrough publication and note one campaign to adapt.
Week 3: Implement one idea from the month.
Week 4: Measure the result and add the best material to your swipe file.

Is It Right for You? Five Questions

Do you read printed material regularly? The core of the membership is print.
Will you implement at least one idea a month? That's what turns a subscription into results.
Do you write or approve marketing copy? The newsletter is most useful to people who apply its ideas to their own campaigns.
Would a customer newsletter help your business? Studying one each month is the most practical way to learn how to run your own.
Are you considering Diamond? Gold is a lower-commitment way to see whether Kennedy's material suits you first.

If most answers are yes, start with the monthly plan and review after the first few issues.

Frequently Asked Questions

How much does the NO B.S. Letter cost?

It's sold as a monthly or annual subscription with a trial on the monthly plan. Current pricing is on the offer page.

Is it a physical newsletter?

Yes. Both monthly publications are printed and mailed.

Can I cancel?

Yes, anytime, through your dashboard or by emailing support.

What's the difference between Gold and Diamond?

Gold is the newsletter subscription and its bonuses. Diamond adds the full course library, monthly master classes, a monthly live Q&A with Dan Kennedy and a searchable archive, at a higher monthly price.

Is there a digital version of the newsletter?

The core publications are printed and mailed. The membership's trainings and the on-demand app are digital, but the newsletter is designed to be read in print.

How long does delivery take outside the US?

International delivery takes longer than domestic; the offer page and member support can confirm current timescales for your country.

Is it useful if I already own Kennedy's books?

Yes. The books cover his core principles; the newsletter applies them to current issues month by month, with new examples and case studies.

Key Takeaways

Two printed monthly publications plus a set of trainings
Most valuable for marketers who read and implement monthly material
A working example of the customer-newsletter strategy
A continuing subscription; check the trial and cancellation terms on the website
A lower-commitment way to try Magnetic Marketing before Diamond

Bottom Line

The NO B.S. Letter is the most accessible way to receive Dan Kennedy's thinking on an ongoing basis: two printed monthly publications, a substantial set of bonuses and a trial on the monthly plan. It suits marketers and owners who read and apply monthly material; for them it's good value, and a working model of a strategy worth copying for their own customers.

Start your NO B.S. Letter membership →

Printed from seo-serps.com — https://seo-serps.com/online-business/no-bs-magnetic-marketing-letter-review/ — updated November 5, 2026.