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A lot of marketing feels like an interruption because it is one: cold calls, pushy ads, follow-ups nobody asked for. Dan Kennedy's Magnetic Marketing system is built on the opposite approach — arrange your marketing so the right customers come to you, already interested and expecting to hear from you.
The free "Annoying Pest" to "Welcome Guest" Challenge — usually called the Magnetic Marketing Challenge — is a five-day live training that works through that system step by step. It's hosted by Marty Fort, a music-school owner and former private client of Kennedy's, with guest sessions from other business owners who use Kennedy's methods. This review covers what each day teaches, what it can help you achieve, exercises you can start now, and who it suits.
Disclosure: SEO-Serps is an affiliate of Magnetic Marketing. If you register or order through links on this page we may be credited, at no extra cost to you.
What You Can Achieve With the Challenge
- Define your ideal customer precisely, so your marketing speaks to one type of buyer
- Write a Unique Selling Proposition that separates you from competitors
- Replace "push" marketing with attraction marketing that brings prospects to you
- Choose the right media for your market, online and offline
- Use a three-step follow-up sequence to lift response to every offer
- Apply the same principles across funnels, emails, ads and scripts
- See how Kennedy's system is used in real small businesses, through the host's and guests' own examples
At a Glance
| What it is | A free 5-day live challenge on Dan Kennedy's Magnetic Marketing system |
| Time commitment | About 90 minutes a day |
| Host | Marty Fort, music-school owner and former private client of Dan Kennedy |
| Guests | Business owners trained in Kennedy's methods, plus an online-marketing guest session |
| Cost | Free to attend |
| Optional extra | Two Dan Kennedy books — The Ultimate Sales Letter and The Ultimate Marketing Plan — offered with registration; see the page for current terms |
| Dates | Runs periodically — check the website for the next challenge |
| Best for | Business owners whose marketing works inconsistently and who want a systematic approach |
Next challenge: Check dates and register free →
Who It's For — and Who It Isn't
A good fit if you:
- Run an established small business whose marketing produces uneven results
- Have tried several marketing systems without a reliable outcome
- Believe your business is "different" — the challenge's position is that the principles apply to any business
- Want to refresh the fundamentals before taking on a larger program such as the FAST Action Boot Camp
Not a good fit if you:
- Already run message–market–media aligned campaigns with tracked follow-up; the Seven Figure Secrets Challenge is aimed further along
- Can't set aside 90 minutes a day for five days
About the Host
Marty Fort is a musician who built a music-school business, struggled with marketing, discovered Kennedy's work through The Ultimate Sales Letter, and went on to become one of Kennedy's private clients. He has since used the principles across several businesses. The challenge is taught by a small business owner who applied the system in an ordinary local business, which makes the examples practical.
The Core Idea: Attraction, Not Pursuit
An annoying pest pursues prospects who don't want to hear from them. A welcome guest is invited in because what they send is relevant and aimed at someone who already wants it. The difference comes down to three elements Kennedy has taught for decades, the message–market–media match:
- Market: exactly who you're talking to — for example, "parents of young children within ten miles who are anxious about a first dental visit" rather than "anyone who needs a dentist".
- Message: what you say to them, built around their wants and concerns, in their language, with a reason to choose you.
- Media: where they'll actually see it — mail, email, search, social, video, events, referrals.
When all three align, marketing stops feeling like an interruption because it reaches the person it was written for.
What Each Day Covers
- Day 1 — Identify your customer. Who your ideal customer is, why trying to appeal to everyone fails, reversing push marketing into attraction marketing, and turning customers' wants into perceived needs.
- Day 2 — Craft your message. Messaging as the most critical component, and building a Unique Selling Proposition.
- Day 3 — Market and media. Defining the target market in detail, a three-step letter sequence, reworking a message that isn't connecting, and choosing media including social platforms and video.
- Day 4 — Becoming a magnetic marketer. Moving from old-style marketing to attraction marketing and applying the system across funnels, emails, ads and scripts.
- Day 5 — Applying it online. A guest session showing how the principles are used in online businesses and how to keep them working as advertising costs change.
Exercises You Can Start Now
1. Write your ideal-customer profile
For your most profitable type of customer:
- Who are they (situation, location, income, role)?
- What problem made them look for someone like you?
- What had they already tried?
- What were they concerned about when they contacted you?
- Why did they choose you?
- Where do they spend time, online and offline?
Write it as one paragraph and use it as the reader for every piece of marketing.
2. Draft a USP
Complete: "For [specific customer] who [specific problem], we [specific result], unlike [alternatives] which [their weakness]." If a competitor could say the same thing, make it more specific — a narrower market, a more concrete result, a guarantee or a distinct process.
3. Plan a three-step letter sequence
Send the same offer in three steps:
- First message: the full offer with a deadline.
- Second: a shorter reminder of the offer and deadline.
- Third: a final notice before the deadline.
Many people intend to respond and don't get round to it the first time. A three-step sequence typically produces noticeably more response than a single message. Use it on your next promotion and measure each step.
Want the full five-step system? Register for the Magnetic Marketing Challenge →
Worked Example: An Accounting Practice
Before: A generic social ad — "Professional accounting services. Call for a quote." — shown to everyone within 20 miles, and a price list emailed to enquiries. Responses are few and mostly from price shoppers.
Step 1 — Customer. The practice's most profitable clients are tradespeople with one to five employees who dislike paperwork and worry about tax bills.
Step 2 — Message. "For tradespeople who'd rather be working than doing paperwork: we handle your books and tax return, tell you each quarter what to set aside, and you won't get a surprise tax bill — or the next quarter is free."
Step 3 — Market and media. Instead of broad social ads: trade-supplier counters, local trade associations, a targeted mailing to local businesses, and search ads for queries like "accountant for electricians". Every new lead receives the three-step sequence.
Step 4 — System. A free guide for tradespeople becomes the lead magnet, followed by a short email series and a quarterly printed newsletter.
Step 5 — Measurement. Cost per lead and per client are tracked by channel; weak channels are dropped and strong ones expanded.
After: Fewer enquiries, but better ones — prospects who already understand the offer and the guarantee.
Common Mistakes When Applying Magnetic Marketing
- Appealing to everyone. The narrower the market, the stronger the message.
- Writing about yourself. "25 years in business" is about you; "no surprise tax bills" is about them.
- Sending one message and stopping. A sequence is how you become familiar and welcome.
- Making no offer. Attraction still needs a reason to respond.
- Not measuring. Without tracking you can't tell what to keep.
- Changing everything at once. Apply one step, measure, then move on.
What's Free and What Isn't
- The challenge is free to attend.
- The Dan Kennedy books offered alongside registration are covered in our Ultimate Sales Letter review; check the page for current terms.
- An offer at the end — free challenges typically lead to an invitation to a membership such as the NO B.S. Letter. It's optional.
A Note on the Claims
The challenge page makes ambitious statements about potential results and cites statistics without sources, and no results are guaranteed. The underlying principles — a specific market, a specific message, measurable response and consistent follow-up — are well established. Judge the challenge by whether it gets you to apply them.
Where to Go Next
- Implement quickly: the two-day FAST Action Boot Camp
- Monthly input: the NO B.S. Letter
- The strategy in book form: No B.S. Direct Marketing
- Better copy: the free Write Like Dan Kennedy Challenge
The Benefits in Practice: Three Scenarios
The service business attracting price shoppers. By narrowing its market and rewriting its message around one ideal customer, it receives fewer but better enquiries from prospects who already understand the offer. The benefit is less time spent on unsuitable leads.
The owner sending one-off promotions. Switching to the three-step sequence for every offer, they collect responses from people who intended to reply but didn't the first time. The benefit is more response from the same list and the same offer.
The business relying on a single channel. By matching media to the defined market — trade associations, targeted mail, specific search terms — it reduces dependence on one platform. The benefit is a steadier flow of prospects that isn't affected by changes on one channel.
A Five-Day Workbook to Keep Beside You
- Day 1: One-paragraph ideal-customer profile
- Day 2: Three draft USPs; choose one
- Day 3: A list of media your market uses, and a three-step sequence drafted
- Day 4: One existing piece of marketing rewritten as attraction marketing
- Day 5: One online channel chosen and a first campaign planned
Is It Right for You? Five Questions
- Does your marketing produce uneven results — good months and bad months you can't explain? The challenge's step-by-step structure is designed to identify why.
- Could you describe your ideal customer in one specific paragraph today? If not, Days 1 and 2 address exactly that gap.
- Do you send each offer once and move on? The three-step sequence alone is often worth the time.
- Can you give the challenge about 90 minutes a day for five days? The value comes from doing the exercises live.
- Are you willing to narrow your market? Magnetic Marketing works by focusing on fewer, better-matched prospects; if you're not prepared to do that, the system will feel uncomfortable.
If you answered yes to most of these, the challenge is a good use of a week. If you already run focused, measured campaigns with structured follow-up, look at the FAST Action Boot Camp or the Seven Figure Secrets Challenge instead.
Frequently Asked Questions
Is the challenge free?
Yes, attending is free.
How long is each day?
About 90 minutes.
When is the next one?
It runs periodically; the website shows the next dates.
Does it work for online businesses?
Yes. Day 3 covers online media and Day 5 focuses on applying the principles online.
Do I need to buy anything to take part?
No. The challenge is free, and the books and any later membership offer are optional.
What should I prepare before Day 1?
A rough description of your best customers, your current marketing materials (homepage, main ad, recent emails) and a list of competitors' claims. Having these ready lets you apply each day's lesson immediately rather than taking notes to use later.
Is it relevant for B2B businesses?
Yes. The message–market–media approach applies equally to selling to businesses; the ideal customer is simply a type of company and the person who buys within it.
Key Takeaways
- A free five-day walk through Kennedy's Magnetic Marketing system
- Message, market and media aligned so marketing attracts rather than interrupts
- The three-step follow-up sequence is one of the most immediately useful lessons
- Taught by a small business owner who applied the system himself
- Runs periodically; check the website for the next round
Bottom Line
The "Annoying Pest" to "Welcome Guest" Challenge is a free, structured walk through Dan Kennedy's Magnetic Marketing system, taught by a small business owner who used it himself. Do the exercises as you go and you'll finish with marketing that attracts the right customers rather than chasing everyone.
Register for the next Magnetic Marketing Challenge →
Printed from seo-serps.com — https://seo-serps.com/online-business/magnetic-marketing-challenge-annoying-pest-to-welcome-guest-review/ — updated November 5, 2026.