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Magnetic Marketing is the company that publishes Dan Kennedy's No B.S. newsletters, books, courses and events. Its memberships are tiered: a monthly newsletter subscription at the base (Gold), and above it Diamond, the tier for members who want Kennedy's full back catalogue of courses, a searchable archive of his writing, and a monthly live Q&A with Kennedy himself.
Diamond is a premium-priced, ongoing commitment. It isn't designed for beginners or for people who want to dip into marketing occasionally. It's built for intermediate and advanced marketers and established business owners who already use direct-response methods and want more depth, more examples and direct access to Kennedy's thinking. This review explains what's included, what it can help you achieve, how to get value from it, and when a cheaper option makes more sense.
Disclosure: SEO-Serps is an affiliate of Magnetic Marketing. If you join through links on this page we may be credited, at no extra cost to you.
What You Can Achieve With Diamond
- Solve specific marketing problems with proven material — pricing, reactivating past customers, selling high-ticket services, filling events, writing lead-generating books — rather than searching for advice piecemeal
- Research any campaign in minutes using a searchable archive of decades of Kennedy's newsletters, reports, mailers and sales letters
- Get direct answers from Dan Kennedy on your own campaigns and numbers in the monthly live Q&A
- Build high-ticket and expert offers using Kennedy's consulting, coaching and affluent-market programs
- Sharpen your copywriting and sales thinking with his copy and sales courses
- Improve customer retention with his newsletter and follow-up systems
- Keep learning month by month through recurring master classes on current topics
- Compare notes with other serious members in a private community
Diamond at a Glance
| What it is | Magnetic Marketing's top self-directed membership tier, sold as an upgrade from Gold |
| Billing | Monthly membership, cancel anytime — see the Diamond page for current pricing |
| Guarantee | A money-back guarantee on the first month's payment; check the website for current terms |
| Joining gift | A physical Dan Kennedy book — the gift depends on the offer page you join through |
| Core benefits | Course library, monthly master classes, monthly live Q&A with Dan Kennedy, searchable archive, private member group |
| Best for | Established business owners and marketers already applying direct-response principles |
There are two routes in. The Diamond page offers Dan's Diamond Faxes, a print collection of Kennedy's faxes to Diamond members. The Selling Opportunity page offers Selling Opportunity, a long-form book built from a private Kennedy event on offer construction (covered in our Selling Opportunity review). The membership itself is the same; choose the gift you're more likely to use.
Who Diamond Is For — and Who It Isn't
A good fit if you are:
- An established small or mid-sized business owner already using direct response — mail, email, sales letters, offers — and wanting more depth
- A marketing consultant or agency owner who applies Kennedy's methods for clients and would use the archive as a research tool
- A coach, consultant or expert building high-ticket offers
- A long-time Kennedy reader who wants the courses and events you've only read about
Not a good fit if you are:
- New to marketing. Start with Kennedy's books — The Ultimate Sales Letter and No B.S. Direct Marketing.
- Looking only for monthly reading. The NO B.S. Letter (Gold) delivers Kennedy's monthly newsletter at a lower tier.
- Unable to set aside time each month. A premium library you don't open has no value.
What's Included
The course library
The core of Diamond is access to Kennedy's back catalogue of courses, events and systems — dozens of titles, many originally sold individually as premium programs. Titles include:
- Seven Figure Academy — the closed-door event behind the free Seven Figure Secrets Challenge
- Marketing to the Affluent — selling to higher-income customers
- Big Ticket Area Exclusive and Consulting & Coaching Bootcamp — high-ticket offers and expert businesses
- Copywriting Mastery & Sales Thinking Bootcamp
- Butts in Seats — filling events and seminars
- Wealth Attraction, Mind of Money and Inside the Mind of a Million Maker — Kennedy's material on money and mindset
- The Newsletter Marketing Blueprint — newsletters for retention and referrals
- Outrageous Advertising Blueprint and the Magnetic Marketing System
- Personal Operating System and Lifestyle Liberation Blueprint — productivity and structuring a business around your life
- Shorter programs such as 43 Secrets, 12 Business Building Strategies, Growth Hacks and Making Them Believe
How many courses unlock immediately and how many are added each month is set out at checkout; check the current terms on the website if immediate access to everything matters to you.
Monthly Diamond master classes
Sixty to ninety-minute training sessions on specific topics. Examples given by Magnetic Marketing include copywriting, advanced pricing, reactivating past customers, writing a lead-generating book, building a "media moat", troubleshooting sales presentations and group selling.
Monthly live Q&A with Dan Kennedy
The benefit most members join for. Each month Diamond members can put questions to Kennedy directly, and the sessions are recorded into a member vault so earlier answers can be searched later.
The Dan Kennedy search engine
A searchable archive of Kennedy's written material, including back issues of the No B.S. newsletter, Diamond newsletters, Swipe & Deploy issues, special reports, Marketing to the Affluent issues, old mailers and sales letters.
For working marketers this is often the most practical benefit. When writing a reactivation campaign for a dental practice, for instance, being able to search decades of Kennedy's examples for "dentist", "reactivation" or "lapsed customer" is a research shortcut a course library alone doesn't provide.
Private member community and joining gift
A private group for Diamond members, and a physical joining book that, according to the offer pages, you keep even if you cancel.
A Note on the "Value" Figures
Like most direct-response offers, the Diamond pages assign a dollar value to each component and present a large total. Those figures reflect what components were originally sold for, not what any individual will get from them. The useful question is whether you'll use enough of it each month to justify the fee.
Is Diamond Worth It for You? A Break-Even Test
Compare the membership with your own numbers rather than the sales page's totals:
- Work out your gross profit per new customer — first-year revenue from an average customer minus the direct cost of serving them.
- Multiply the monthly fee by twelve to get the annual cost.
- Divide the annual cost by your gross profit per customer. The result is how many extra customers (or retained customers) the membership must produce in a year to pay for itself.
For many established service businesses, that's a small number — one well-run reactivation campaign or a better-converting sales page can clear it. For businesses with low-value customers or no time to implement, it may not. The first-month guarantee makes it reasonable to test before deciding.
How to Get Real Value From Diamond
Month 1: one problem, one course, one campaign
- Pick your single biggest marketing problem — lead volume, conversion, pricing or retention.
- Choose one course that addresses it and work through it fully.
- Use the search engine to find three Kennedy examples in your industry or a similar one.
- Ship one campaign before the month ends.
- Bring the results to the live Q&A.
Months 2 and 3: build a system
Add a second course that builds on the first, and turn the one-off campaign into something that runs every month — a newsletter, an automated follow-up sequence, a referral program.
After 90 days: review
Add up what the campaigns produced. If the membership paid for itself several times over, keep it. If you didn't implement anything, drop back to Gold or the books; the library will still be there if you return.
Asking Better Questions in the Monthly Q&A
A useful Diamond question has four parts:
- Context: what you sell, to whom, at what price
- What you did: the specific campaign, offer or letter
- What happened: the numbers — sent, responses, sales, cost
- What you're deciding: the specific next choice
For example: "I sell garden redesigns to homeowners. I mailed 600 past clients an offer of a free design consultation with a deadline; 14 booked and 5 bought. Should I re-mail non-responders with a different offer or switch to a referral campaign?" A question like that gets an answer you can act on. Search the Q&A vault first — the question may already have been answered.
How the Guarantee and Cancellation Work
- Monthly membership — cancel anytime.
- First-month money-back guarantee, requested by email.
- The joining book is yours to keep, according to the offer pages.
- Access ends when membership ends — the library, archive, recordings and group require an active membership.
Because access is tied to membership, take notes as you go. Current pricing and guarantee terms are on the Diamond page.
Diamond Compared With Other Kennedy Options
| Books | Free challenges | Gold (NO B.S. Letter) | Diamond | |
|---|---|---|---|---|
| Format | Physical books | Live multi-day events | Printed monthly newsletter + bonuses | Library, classes, Q&A, archive |
| Access to Dan Kennedy | — | Final day of Seven Figure Secrets | — | Monthly live Q&A |
| Commitment | One-off | A few days | Monthly or annual | Monthly |
| Best for | Fundamentals | Trying the ideas | Ongoing monthly input | Deep implementation and research |
The Benefits in Practice: Four Scenarios
The agency using the archive for client research. An agency writing a campaign for a new client in an unfamiliar industry searches the archive for that industry and finds Kennedy's examples of offers, letters and guarantees used in similar businesses. The benefit is a researched starting point in hours instead of days, and campaigns grounded in tested examples.
The service business raising prices. An owner who suspects they're underpriced works through the pricing master class and the relevant library courses, then brings a specific pricing plan to the live Q&A. The benefit is a price change made with a clear rationale and a plan for communicating it to customers.
The expert launching a high-ticket program. A consultant moving from one-to-one work to a group program uses the consulting, coaching and big-ticket courses to structure the offer and the sales process. The benefit is a higher-value offer built on a proven structure rather than guesswork.
The business with a dormant customer list. An owner with years of past customers uses the reactivation and newsletter material to build a reactivation mailing and a monthly newsletter. The benefit is revenue from customers who already know the business, typically at a lower cost than acquiring new ones.
Frequently Asked Questions
Do I need to be a Gold member first?
Diamond is presented as an upgrade from Gold. The checkout shows the right path for new customers.
How much does Diamond cost?
It's a monthly membership at the premium end of Magnetic Marketing's range. Current pricing is on the Diamond page.
Is there a refund?
The first month is covered by a money-back guarantee; check the website for current terms.
Which joining gift should I choose?
Selling Opportunity if you sell services or high-ticket products and want to rethink your offer; Dan's Diamond Faxes for a broad collection of Kennedy's thinking across many topics.
Do I keep access to courses if I cancel?
No. Access is tied to an active membership; the joining book is yours to keep.
Key Takeaways
- Magnetic Marketing's most comprehensive membership tier
- Main benefits: course library, searchable archive, master classes and monthly live Q&A with Dan Kennedy
- Premium-priced and monthly, so it suits marketers who will use it every month
- Run a break-even test against your own customer value before joining
- A first-month guarantee lets you test it; check the website for current terms
Bottom Line
Diamond is the most comprehensive way to access Dan Kennedy's material short of private consulting: the course library, a searchable archive of decades of examples, monthly master classes and monthly live Q&A with Kennedy. It's priced for intermediate and advanced marketers and established owners who will use it, and a first-month guarantee makes it reasonable to test. Go in with one problem to solve and one campaign to ship, and judge it on results after 90 days.
See the Diamond Membership offer → or join Diamond with the Selling Opportunity book →
Printed from seo-serps.com — https://seo-serps.com/online-business/magnetic-marketing-diamond-membership-review/ — updated November 5, 2026.