A keyword list sorted only by volume is missing the one factor that determines whether ranking for it will actually produce a customer.
Informational vs. Transactional
A searcher looking to learn something needs a very different page than one who's ready to buy — mixing the two on the same page rarely serves either well.
Read the Current Results
The type of content currently ranking for a query — guides, product pages, comparisons — is a direct signal of what intent the search engine believes it satisfies.
Match Content Format to Intent
Building a product page for an informational query, or a long guide for a transactional one, fights the intent instead of serving it.
Next step: Use the Keyword Position Checker to see where you currently stand before targeting new intent-matched pages.