Guest Posting in a Post-Spam-Network World

Mass guest posting networks are long discredited, but a genuinely well-placed guest post on a relevant, real publication still earns valuable exposure and links.

Prioritize Fit Over Volume

One relevant, well-read publication is worth more than a dozen low-quality sites that exist mainly to sell links.

Pitch a Specific Angle

A generic offer to "write a post" gets ignored; a specific, well-researched pitch tailored to that publication's audience gets a response.

Write It as Well as Your Own Content

A guest post that's clearly lower effort than your own site's content reflects poorly on you and rarely earns a repeat opportunity.

Next step: Use the Domain Age Checker to sanity-check the history of a publication before investing time in a pitch.