Headings aren't just visual styling — they're an outline that tells readers and search engines how your content is organized.
One H1, Used Deliberately
Reserve the H1 for the actual title of the page and its primary topic; scattering multiple H1s dilutes the signal.
Nest Subheadings Logically
H2s should represent major sections, with H3s nested underneath the H2 they support, mirroring a proper outline instead of jumping levels.
Write Headings People Would Search
A heading like "Benefits" says far less than "Benefits of Standing Desks for Lower Back Pain" — specificity helps skimmers and search visibility alike.
Next step: Use the Get Source Code of Webpage to audit the heading hierarchy currently live on a page.