Most visitors scan a page before deciding whether to actually read it — formatting is what earns you that second look.
Break Up Long Paragraphs
Dense blocks of text signal effort to read, not value delivered; shorter paragraphs with white space get more of the page actually read.
Use Bullet Points for Lists
When presenting steps, features, or options, a bulleted list gets scanned in seconds where a paragraph saying the same thing would be skipped.
Bold the Load-Bearing Sentence Per Section
A single bolded key sentence per section helps a skimmer find the takeaway without reading every word.
Next step: Use the SeoWolf's Notepad to draft and reorganize your outline before committing to final formatting.