Level: Intermediate
Autocomplete suggestions can meaningfully speed up search, but poorly designed suggestion logic can also introduce noise and slow visitors down instead.
Prioritize Genuinely Popular and Relevant Suggestions
Suggestions should reflect what real visitors actually search for, not an arbitrary or purely alphabetical list.
Keep the Suggestion List Concise
An overly long dropdown of suggestions creates its own scanning burden, working against the speed autocomplete is meant to provide.
Make Selecting a Suggestion Effortless
Suggestions should be easy to select via both mouse and keyboard, without requiring unnecessarily precise interaction.
Next step: Use the Keywords Suggestion Tool to research the actual terms and phrasing your audience is likely to search for, to build a more relevant autocomplete suggestion list.