Level: Intermediate
Filter and category navigation directly determines whether a shopper can efficiently narrow down to what they're looking for, or gives up in frustration.
Show Filter Options That Genuinely Matter for the Category
Generic filters applied uniformly across every category, regardless of relevance, add clutter without adding genuine usefulness.
Display Applied Filters Clearly and Make Them Easy to Remove
A shopper should always be able to see exactly what filters are currently active and remove any of them individually without starting over.
Show Result Counts Alongside Filter Options Where Possible
Indicating how many products match a given filter option before it's even selected helps shoppers avoid filtering down to an empty result set.
Next step: Use the Website Links Count Checker to review how many filter and category links a typical page in your catalog currently presents at once.