Level: Basic
The primary navigation menu is often the single most-used element on an entire website, and its clarity directly affects how easily visitors find what they need.
Keep the Number of Top-Level Items Manageable
A navigation menu crowded with too many top-level options becomes harder to scan and defeats its own purpose as a clear map of the site.
Use Clear, Predictable Labels
Clever or overly creative labels can obscure what a section actually contains; clear, conventional labeling usually outperforms cleverness in navigation specifically.
Make the Current Page or Section Visually Obvious
A visitor should always be able to tell where they currently are within the site's structure just by looking at the navigation.
Next step: Use the Website Links Count Checker to check exactly how many navigation links your site currently presents before deciding whether to simplify the menu.