A low difficulty score is a useful signal, but understanding what actually drives it helps you judge whether a long-tail term is a genuine opportunity or a false positive.
Fewer Competing Pages Isn't the Whole Story
A term can show low competition simply because almost no one has searched for it recently, not because it's an easy, valuable win.
Check What's Currently Ranking, Not Just the Score
Looking at the actual pages ranking for a long-tail term reveals whether the low difficulty reflects genuine opportunity or simply thin, unmaintained competition.
Combine Difficulty With Relevance
A low-difficulty long-tail term that's only tangentially related to your business is a weaker opportunity than a slightly harder one that matches your offering precisely.
Next step: Use the Longtail Keywords Tool to pull a fresh batch of long-tail variations and sanity-check which ones are worth the effort.