Using Related Keywords to Guide Internal Linking

Related-term research doesn't just inform new content — it can also reveal logical internal linking opportunities between pages that cover connected subtopics.

Identify Pages That Cover Related Concepts to Each Other

Two pages that address closely related terms from your research are natural candidates for a relevant internal link between them.

Use Related Terms as Natural Anchor Text

Anchor text built from a genuine related term the destination page addresses reinforces relevance more clearly than generic linking phrases.

Look for Related Terms With No Corresponding Internal Link Yet

A related concept your research surfaces that isn't currently linked to from anywhere relevant is worth addressing as part of your internal linking cleanup.

Next step: Use the LSI Tool to identify related terms worth using as internal link anchor text between connected pages.