Category pages often carry significant search traffic potential, and related-term coverage in the introductory content can meaningfully strengthen their relevance beyond the product grid alone.
Write Genuine Introductory Content With Related Terms
A short, useful paragraph above the product listings gives you room to naturally include related terminology a bare product grid can't provide.
Reflect Related Use Cases and Attributes
Related terms tied to how products in the category are actually used add relevant depth without needing to describe individual products.
Avoid Turning the Introduction Into a Keyword List
Related terms should read as genuinely useful context for the shopper, not an obvious list of phrases inserted for search engines alone.
Next step: Use the LSI Tool to find related terms worth including in a category page's introductory content.