Since audio content itself isn't directly searchable, the related terms included in show notes and descriptions carry extra weight for discoverability.
Reflect the Episode's Actual Related Subtopics
Show notes built around the specific related concepts genuinely discussed in the episode give search engines an accurate, thorough picture of its content.
Use Related Terms in Episode Titles Where They Fit
A title incorporating a genuinely relevant related term, alongside the main topic, can broaden the episode's discoverability without misrepresenting its content.
Write Thorough, Not Just Brief, Descriptions
A short, generic episode description misses the opportunity to naturally include the related vocabulary a fuller summary would provide.
Next step: Use the LSI Tool to identify the related terms worth including in your show notes and episode descriptions.