How Many Related Keywords Should Actually Show Up on a Page

There's no fixed formula for how many related terms a page needs — the right amount is whatever genuinely fits the depth and length of a thorough treatment of the topic.

Let the Topic's Natural Scope Decide

A narrow topic naturally supports fewer related terms than a broad, multifaceted one, and forcing extra terms onto a narrow topic tends to feel padded.

Longer Content Can Reasonably Include More

A comprehensive guide has more room to naturally incorporate a wider range of related vocabulary than a short, focused page.

Prioritize Natural Fit Over Any Specific Count

A related term that doesn't genuinely fit the content is better omitted than included just to hit an arbitrary number.

Next step: Use the LSI Tool to generate a related-term list sized appropriately for your specific piece of content.