Broken internal and outbound links are common, easy to overlook, and straightforward to fix once you know where they are.
Find Them Systematically
Rather than clicking through pages manually, use a tool to scan your site and generate a full list of broken links at once.
Fix or Redirect Broken Internal Links Promptly
An internal link pointing to a page that no longer exists should be updated or redirected rather than left to quietly frustrate visitors and crawlers.
Review Outbound Links Periodically Too
Links to external sites can break over time as those sites change, so periodic review keeps your outbound links from decaying unnoticed.
Next step: Use the SEO Audit to generate a full list of broken links across your site to work through.